Eat Good, Do Good

The Kynd Butcher is Victoria's 1st Plant-Based Butcher, located in the heart of Ascot Vale at 113 Union Road. It was the idea of Amanda Lethlean after turning plant-based 4 years ago, initially due to health concerns and nutritional needs.

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Connecting with Matt Sipala, a personal trainer and fellow vegan, together they opened the store in December 2019. Not your regular ‘butcher’, it's a small store that focuses on assisting the community to change a meat-eating meal into a plant-based alternative.

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In most cases, it’s as easy as substituting one product for the other. We provide a large variety of plant-based products which include sausages, burgers, mince, salami, deli meats, roasts, and a small vegan grocery line to complete your meal.

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Our mission is to reduce the impact on the agriculture industry with no animal products in the store - it's cruelty-free all the way!

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The environment is a big part of the philosophy with a focal point on limiting packaging, using biodegradable containers and ‘butchers’ paper to be less impactful and more sustainable. Products are purchased in bulk with our house-made items being a plant-based specialty.

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We are proud of the fact that we can feed the meat-eaters, vegetarians,  and vegans of the community whilst also considering the animals and nurturing the planet.

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Matthew has since moved on to focus on his studies and Amanda, the founder is still dedicated to helping our plant-based community.

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